What to charge as a mentor, and why most people start too low

Underpricing does not fill your calendar faster. It changes who books you, and it is harder to undo than to get right at the start. Nearly every new mentor sets their first price too low, for an understandable reason: it feels presumptuous to charge for a conversation. But price is not only what you are paid. It is the strongest signal you send about what the session is.